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A cloud platform for social marketing teams to build the Right Audience.

Build the right audience through timely, consistent execution of Story Personas. Imagine a single place to access, collaborate and share story-level targeting, context, and connections.

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Design, Target, Optimize

Need to promote a blog. Want to start a conversation to help your customers. Share a story to increase awareness.

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ARE YOU CONSISTENTLY TARGETING THE RIGHT AUDIENCE?

Social marketing teams need to quickly design, target, and optimize messages, narratives, and digital media into targeted stories that build the right audience. iPositioning’s Story Personas provide one place to continuously, design, collaborate and share story-level strategy, context, and connections for every social marketing story.

  • Collaborate on Story Persona: Messages, Targeting, and Context
  • Plan using Two-way Google Calendar Integration
  • Inform with integrated Slack Communications

   Free Trial   

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…With the right audience context.

QUICKLY ALIGN YOUR TARGET AUDIENCE, EMOTIONS, AND THE STORY-LEVEL CONTEXT.

Collaborate and write target messaging, narratives, and keywords. Scout the social networks and web for target context, message validation, and digital content. Attach digital media to enhance story emotion and actions. Schedule delivery with Buffer to publish and generate  social conversations.

  • Team publishing with Buffer
  • Organize teams with Google
  • Team communications with Slack events

   Free Trial   

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…For the right audience conversation.

TEST AND ANALYZE CONVERSATIONS. ALIGN YOUR STRATEGY, CONTEXT, AND CONVERSATION.

With Story Personas and Buffer integrated, test and analyze social conversations and promotions across social channels. PowerUp your analysis of the story strategy and context with the published social results.

  • Analyze integrated Story Persona and Social Analysis
  • Team discussions with & History Tracking
  • Orchestrate teams Social Marketing Actions

   Free Trial   

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With the right Social Marketing Automation

CLOUD SOFTWARE FOR B2B MARKETING TEAMS TO EXECUTE STORY TARGETING, CONTEXT, AND CONNECTIONS

Digital marketing is the phenomenon that occurs when execution transforms from static content to continuous storytelling, experienced through social conversations without vendor contact. To execute digital marketing with speed, consistency, and quality, stop creating content with an ad hoc mix of digital marketing tools and unorganized process.

“iPositioning help us align our core messaging strategy to a sequence of stories we can tell the market. It’s making us more creative and more productive, and we’re seeing results in both the quality of the content we create and the engagement we see from customers and prospects.”

Ian Bruce, VP of Corporate Communications

Intralinks

“I love the way the iPositioning guides you to think through our targeting and social conversation strategy. I am very interested in evolving our marketing capabilities to measure the effectiveness our social positioning across different segments.”

Barry Murphy, SVP of Product Marketing & Strategy

X1

“Creating powerful positioning and social story content requires tight-knit collaboration with our clients. We have been needing an application for this, especially as content marketing becomes a higher priority for our clients.”

Karli Overmier, Vice President

Barokas PR

   Free Trial   

About Us

Build the Right Audience.



iPositioning was founded in 2013 with a mission devoted to helping B2B marketing teams create brilliant social marketing and stories. Our company is bringing together passionate marketing professionals, digital design talents, and amazing enterprise cloud software engineers to invent applications that marketing professionals use everyday to build audience and engagements.

Skills:

  • Create & Execute Social Marketing
  • Build & Market B2B Products
  • Cloud Computing Applications

 

David ButlerFounder & CEO / The Vision Guy / Twitter|LinkedIn

Team

Helping technologists and businesses achieve winning marketing and product positions. Creative, hands-on, technology marketing executive with extensive experience defining and implementing market and product positioning and strategy in leading and emerging B2B software technology companies.

Alan PotterCo-Founder & CTO / The Builder Guy

Team

Experienced software engineer with strength in adopting new technologies and critical problem solving. High technology application and software design, architecture and implementation for enterprise cloud applications, content management and databases, and software engineering.

 

Blog

iPositioning, a cloud software company devoted to helping teams deliver the right social marketing and audiences.

#WeJust Attended Mass Innovation Nights #MIN74

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May 14th
David P. Butler
CMO,Marketing,Social Marketing Strategy,Story Design
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iPositioning demo’d and was voted in to speak at Mass Innovation Nights #MIN74, held last night at the amazing  Mercedes Benz of Burlington.  Brilliant event and place to exhibit and experience the latest Design-in-Boston products!  http://mass.innovationnights.com/content/start-here Thanks to Bobbie Carlton @BobbieC and the entire @MassInno team we demonstrated our exciting solution to many attendees interested in […]

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#IJust Presented at ProductCamp Boston 2015

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ProductCamp  is an excellent collaborative, user organized unconference for product marketing and management people and conversations. I was lucky to have my topic voted in for the May 2, 2015 conference on “Executing Positioning, Messaging, and B2B Social Storytelling”.  I started my career in product management and marketing so I really enjoy this audience and […]

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Pricing

iPositioning is here! We are ready to help your marketing team build dazzling Story Personas. Register now for a free trial.

30 Day Free Company Trial
Free for 30 days
Unlimited Story Personas per company
Unlimited Collaborators (internal and external)
Unlimited Viewers per company
Buffer & Google Calendar Integration
Total company storage limited to 100MB per Owner user
On-line Feedback & User Forum Included
Free trial is no obligation, no credit card
Monthly Subscription
$75/month/user
Unlimited Story Personas per company
Unlimited Collaborators (internal and external)
Unlimited Viewers per company
Buffer & Google Calendar Integration
Total company storage limited to 1GB per Owner user
On-line Feedback & User Forum Included
Free trial is no obligation, no credit card
Save 15%. Includes Quarterly Tune-up
$765/user/year
Unlimited Story Personas per company
Unlimited Collaborators (internal and external)
Unlimited Viewers per company
Buffer & Google Calendar Integration
Total company storage limited to 1GB per Owner user
On-line Feedback & User Forum Included
Free trial is no obligation, no credit card

User Role Capabilities

Capabilities
Free 30 day trial
Invite collaborators
Create Persona Sheets
View Persona Sheets
Edit Persona Sheets
Access Scout Searches
Create and Share Hints
Commenting
Manage Tags
Publish to Buffer
Owner Role
Users with an owner role have full create, edit, and publish capabilities. Owners are users in a subscribing Company.
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Viewer Role
Users with a Viewer Role can only view Story Personas created by Company Owners
No
No
No
Yes
No
No
No
No
No
No
Collaborator Role
Users with a Collaborator role are invited to edit individual Story Personas. Collaborators belong to any Company (internal or external).
Yes
No
No
Yes
Yes
Yes
Yes
Yes
No
No

Terms

  • Company Subscriptions are based on total number of users with Owner roles.
  • Total storage is based on total Company usage.  Company Subscriptions are limited to 1GB of file storage per Owner user.  Additional storage is available for purchase
  • Billing occurs upfront for monthly (via automated credit card-only) and annual subscriptions.
  • All Company Subscriptions are recurring but can be cancelled at any time. All purchases are final and no refunds will be available. Adding or removing Owner users during the term of a subscription will cause a one-time pro-rated credit or charge on your iPositioning account.

 

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