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For marketers in search of the next story idea,

iPositioning helps you create it. Helps your team ideate it. Helps scale-up your story content creation with one place for tons of intelligence, creativity, and oodles of ideas.

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Capture, Organize, Share

Need to promote a blog. Want to start a conversation to help your customers. Share a story to increase awareness.

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CONSISTENTLY CAPTURE NEW STORY IDEAS FOR ALL YOUR MARKETING

Storying is a creative ideation process for marketing teams to quickly generate original ideas, narratives, and media. Storying with iPositioning is fast, efficient, and smarter.  Users have tons of time for creativity using integrated creative environment that helps marketers’ discover an idea, a person, a company, and content.  With iPositioning every user works from the same creative framework to make ideation deliverables aligned,  consistent, and ready for story content creation.

  • Write and Scout ideas using an integrated creativity environment
  • Plan and Organize using Google Calendars
  • Team messaging with integrated Slack events

   Free Trial   

 

 

 

 

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…With Storying you create each idea.

CAPTURE ORIGINAL IDEAS WITH THE RIGHT CONTEXT FOR THE RIGHT AUDIENCE.

Write and collaborate targeted narratives, media, and keywords.  Scout the social networks and web for target context, message validation, and digital media. Attach any file, content, digital media to enhance understanding and marketing actions.

  • Idea sharing and vetting with real-time collaboration
  • Company – agency teams with Owner, Collaborator, and Viewer roles
  • On-demand cloud with integrated, intuitive framework and storage

   Free Trial   

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…For your target audience.

COMMUNICATE MESSAGES. QUICKLY TEST AND EVOLVE YOUR MESSAGE.

With Story Sheets and Buffer integrated, test and analyze social messages across your social media channels. Scale-up your story intelligence strategy and context using real social connections and actions.

  • Analyze Story strategy and social connections
  • Team comments with integrated on-line discussions
  • Orchestrate marketing from one System of Record for the message

   Free Trial   

 

 

 

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With one place to do story ideas.

CREATE A CULTURE OF CREATIVITY AND MARKETING OF ORIGINAL STORY IDEAS.
Digital marketing is the phenomenon that occurs when execution transforms from static content to continuous storytelling, experienced through social conversations without vendor contact. To execute digital marketing with speed, consistency, and quality, stop creating stories with an ad hoc mix of  marketing tools, files, and unorganized process.

“iPositioning help us align our core messaging strategy to a sequence of stories we can tell the market. It’s making us more creative and more productive, and we’re seeing results in both the quality of the content we create and the engagement we see from customers and prospects.”

Ian Bruce, VP of Corporate Communications

Intralinks

“I love the way the iPositioning guides you to think through our targeting and social conversation strategy. I am very interested in evolving our marketing capabilities to measure the effectiveness our social positioning across different segments.”

Barry Murphy, SVP of Product Marketing & Strategy

X1

“Creating powerful positioning and social story content requires tight-knit collaboration with our clients. We have been needing an application for this, especially as content marketing becomes a higher priority for our clients.”

Karli Overmier, Vice President

Barokas PR

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About Us

Do story ideas here.



iPositioning was founded in 2013 with a mission devoted to helping B2B marketing teams create brilliant stories. Our company is bringing together passionate marketing professionals, digital design talents, and amazing enterprise cloud software engineers to invent applications that marketing professionals use everyday to build the right audience and engagements.

Skills:

  • Create & Execute Story Marketing
  • Build & Market B2B Products
  • Cloud Computing Applications

 

David ButlerFounder & CEO / The Vision Guy / Twitter|LinkedIn

Team

Helping technologists and businesses achieve winning marketing and product positions. Creative, hands-on, technology marketing executive with extensive experience defining and implementing market and product positioning and strategy in leading and emerging B2B software technology companies.

Alan PotterCo-Founder & CTO / The Builder Guy

Team

Experienced software engineer with strength in adopting new technologies and critical problem solving. High technology application and software design, architecture and implementation for enterprise cloud applications, content management and databases, and software engineering.

 

Blog

iPositioning, a cloud software & services company devoted to helping marketing teams do brilliant story ideas.

Marketing, We Have a Problem Here

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#IJust presented at the Boston Marketing Technology Group July 9 Meetup at the Microsoft New England Center in Cambridge, MA.  This is always a great place for a meet up!  And thanks to Rick Kollmeyer the meetup leader and organizer for a excellent event #BMTG3. My talk, “Marketing, We have a Problem Here”, focused on some of the holes and […]

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#WeJust Attended Mass Innovation Nights #MIN74

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May 14th
David P. Butler
CMO,Marketing,Social Marketing Strategy,Story Design
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iPositioning demo’d and was voted in to speak at Mass Innovation Nights #MIN74, held last night at the amazing  Mercedes Benz of Burlington.  Brilliant event and place to exhibit and experience the latest Design-in-Boston products!  http://mass.innovationnights.com/content/start-here Thanks to Bobbie Carlton @BobbieC and the entire @MassInno team we demonstrated our exciting solution to many attendees interested in […]

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Pricing

iPositioning for Storying is here! We are ready to help your marketing team create a system for delivering original story ideas. Register now for a free trial.

15 Day Free Storying Trial
Free for 15 days
2 Storying Hours
2 Owners
Unlimited Story Sheets per company
Unlimited Collaborators (internal and external)
Unlimited Viewers per company
Buffer & Google Calendar Integration
Total company storage limited to 100MB per Owner user
On-line Feedback & User Forum Included
Free trial is no obligation, no credit card
Monthly Storying Service
$1500/Month
8 Storying Hours
2 Owners - $75/add'l
Unlimited Story Sheets per company
Unlimited Collaborators (internal and external)
Unlimited Viewers per company
Buffer & Google Calendar Integration
Total company storage limited to 1GB per Owner user
On-line Feedback & User Forum Included
Free trial is no obligation, no credit card
Save 15%. Annual Storying Service
$4000/Quarter
28 Storying Hours
2 Owners -$765/add'l
Unlimited Story Sheets per company
Unlimited Collaborators (internal and external)
Unlimited Viewers per company
Buffer & Google Calendar Integration
Total company storage limited to 1GB per Owner user
On-line Feedback & User Forum Included
Free trial is no obligation, no credit card

User Role Capabilities

Capabilities
Free 15 day trial
Invite collaborators
Create Story Sheets
View Story Sheets
Edit Story Sheets
Access Scout Searches
Create and Share Hints
Commenting
Manage Tags
Publish to Buffer
Owner Role
Users with an owner role have full create, edit, and publish capabilities. Owners are users in a subscribing Company.
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Viewer Role
Users with a Viewer Role can only view Story Personas created by Company Owners
No
No
No
Yes
No
No
No
No
No
No
Collaborator Role
Users with a Collaborator role are invited to edit individual Story Personas. Collaborators belong to any Company (internal or external).
Yes
No
No
Yes
Yes
Yes
Yes
Yes
No
No

Terms

  • Storing Services include a company subscription to iPositioning based on total number of users with Owner roles.
  • Total storage is based on total Company iPositioning usage.  Company subscriptions are limited to 1GB of file storage per Owner user.  Additional storage is available for purchase
  • Billing occurs upfront for monthly and annual subscriptions.
  • All Company Subscriptions are recurring but can be cancelled at any time. All purchases are final and no refunds will be available. Adding or removing Owner users during the term of a subscription will cause a one-time pro-rated credit or charge on your iPositioning account.

 

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