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We are a cloud application company devoted to helping B2B marketing achieve brilliant social storytelling and performance.
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Create the Right Story

Get ready to launch. Design your message. Prepare to compete.

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ARE YOU CREATING THE RIGHT STORIES EVERYDAY?

With a storytelling blueprint, get social stories tightly aligned with the core messaging strategy and ensure that everyone is executing in alignment too. The entire team collaborates from a unified context for creating and executing social stories and positioning.

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…For the Right Ecosystem.

MARKET TO CUSTOMERS WHO NO LONGER DEPEND ON VENDOR CONTACT. ALIGN POSITIONING STORIES AND SOCIAL CONTENT.

Write story ideas and context. Scout the social networks for targeted Story Components. Attach social content to enhance images and understanding. Save digital media with specific story components and tags. Share story sheets to guide and orchestrate social marketing plays.
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With a Cool App.

USE AN INTEGRATED APPLICATION DESIGNED FOR STORY-DRIVEN MARKETING

Story-driven marketing is the phenomenon that occurs when execution transforms from static content to dynamic storytelling, shared through social media without vendor contact. To execute with massive efficiency, stop improvising by patching together an ad hoc mix of marketing apps and unmanageable volumes of content.
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About Us

Where brilliant stories start.

 

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iPositioning was founded in 2013 with a mission devoted to helping B2B marketing teams create brilliant social positioning, social stories, and social engagements. Our company is bringing together passionate marketing professionals, creative design talents, and amazing enterprise cloud software engineers to invent cloud applications that social marketing teams use everyday to increase their social performance.

Skills:

  • Create & Execute Social Marketing
  • Build & Market B2B Products
  • Cloud Computing Applications

David ButlerFounder & CEO / The Vision Guy / @david_p_butler

Team

Helping technologists and businesses achieve winning marketing and product positions. Creative, hands-on, technology marketing executive with extensive experience defining and implementing market and product positioning and strategy in leading and emerging B2B software technology companies.

Alan PotterCo-Founder & CTO / The Builder Guy

Team

Experienced software engineer with strength in adopting new technologies and critical problem solving. High technology application and software design, architecture and implementation for enterprise cloud applications, content management and databases, and software engineering.

 

Blog

iPositioning, a story-driven marketing company & application for creating social positioning & stories.

Hot Coffee Sprints Fuel B2B Storytelling

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May 12th
admin
Marketing, Storytelling
2 Comments

Writing stories is a necessity, but carving out time to imagine and create is tough. To help with this roadblock, I’ve discovered a great technique known as Hot Coffee Sprints. It’s like interval training for B2B marketers. The basic idea is to take short, intense intervals of time during the days that are solely dedicated […]

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Stories Align the Team

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December 20th
admin
Storytelling
0 Comments

Storytelling is dynamic and continuous in the social ecosystem. The marketing team can never rest because social networks never sleep. Like it or not, positioning and messaging are socially driven today, not vendor controlled. Staying competitive means continuously creating the positioning, the messages, and the social content that will increase awareness and amplify your image. […]

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Private Beta is here! Interested in achieving brilliant B2B social storytelling and positioning? Please complete and submit this information to request an invitation to the private Beta Program for iPositioning Stories. We will email you confirmation and next steps.

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