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We are a cloud application company devoted to helping B2B marketing deliver brilliant social stories and performance.

Free up marketing. Start creating authentic ideas, messaging, and stories.
Free Trial

Create the Right Story

Get ready to launch. Design your message. Prepare to compete.

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ARE YOU CREATING THE RIGHT STORIES EVERYDAY?

With a storytelling blueprint, get social stories tightly aligned with the core messaging strategy and ensure that everyone is executing in alignment too. The entire team collaborates from a unified context for creating and executing social stories and positioning.

   Free Trial   

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…For the Right Ecosystem.

MARKET TO CUSTOMERS WHO NO LONGER DEPEND ON VENDOR CONTACT. ALIGN POSITIONING STORIES AND SOCIAL CONTENT.

Write story ideas and context. Scout the social networks for targeted Story Components. Attach social content to enhance images and understanding. Save digital media with specific story components and tags. Share story sheets to guide and orchestrate social marketing plays.
   Free Trial   

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With a Cool App.

USE AN INTEGRATED APPLICATION DESIGNED FOR STORY-DRIVEN MARKETING

Story-driven marketing is the phenomenon that occurs when execution transforms from static content to dynamic storytelling, shared through social media without vendor contact. To execute with massive efficiency, stop improvising by patching together an ad hoc mix of marketing apps and unmanageable volumes of content.

“iPositioning help us align our core messaging strategy to a sequence of stories we can tell the market. It’s making us more creative and more productive, and we’re seeing results in both the quality of the content we create and the engagement we see from customers and prospects.”

Ian Bruce, VP of Corporate Communications

Intralinks

“I love the way the iPositioning guides you to think through our targeting and social conversation strategy. I am very interested in evolving our marketing capabilities to measure the effectiveness our social positioning across different segments.”

Barry Murphy, SVP of Product Marketing & Strategy

X1

“Creating powerful positioning and social story content requires tight-knit collaboration with our clients. We have been needing an application for this, especially as content marketing becomes a higher priority for our clients.”

Karli Overmier, Vice President

Barokas PR

   Free Trial   

About Us

Your story is your positioning.



iPositioning was founded in 2013 with a mission devoted to helping B2B marketing teams create brilliant social positioning, social stories, and social engagements. Our company is bringing together passionate marketing professionals, creative design talents, and amazing enterprise cloud software engineers to invent cloud applications that social marketing teams use everyday to increase their social performance.

Skills:

  • Create & Execute Social Marketing
  • Build & Market B2B Products
  • Cloud Computing Applications

 

David ButlerFounder & CEO / The Vision Guy / Twitter|LinkedIn

Team

Helping technologists and businesses achieve winning marketing and product positions. Creative, hands-on, technology marketing executive with extensive experience defining and implementing market and product positioning and strategy in leading and emerging B2B software technology companies.

Alan PotterCo-Founder & CTO / The Builder Guy

Team

Experienced software engineer with strength in adopting new technologies and critical problem solving. High technology application and software design, architecture and implementation for enterprise cloud applications, content management and databases, and software engineering.

 

Blog

iPositioning, a story-driven marketing company & application for creating social positioning & stories.

#CMO Is Social Storytelling Strategy in your 2015 Plan?

2015 Mktg Plan.001
November 8th
David P. Butler
CMO,Social Marketing Strategy,Storytelling
0 Comments

Q4 2014, the time when CMO’s develop their 2015 marketing plan which traditionally includes the elements of: positioning, target customers, product or service roadmap, demand generation, communications, and content marketing. Q4 2014 mandates the addition of a social storytelling strategy to that marketing plan. Going forward your storytelling strategy will provide the guidelines for the […]

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Seven Components to Help Social Story Design

Seven Components Concept - General
November 5th
David P. Butler
Social Marketing,Story Design
0 Comments

B2B social stories are designed using your positioning and a collection of related story components. Each component provides a standard way to develop story narrative, media, and publishing flow based on an idea and scenario. Think about it, every blog, webinar, e-book, press release, and customer experience has many possible stories that can be shared […]

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Pricing

iPositioning is here! We are ready to help your marketing team deliver brilliant social positioning, stories, and engagements. Register now for a free trial of iPositioning Stories.

30 Day Free Company Trial
Free for 30 days
Unlimited Stories Boards & Sheets per company
Unlimited Collaborators (internal and external)
Unlimited Viewers per company
Total company storage limited to 100MB per Owner user
On-line Feedback & User Forum Included
First 30 days is free trial!
Monthly Subscription
$75/month/user
Unlimited Stories Boards & Sheets per company
Unlimited Collaborators (internal and external)
Unlimited Viewers per company
Total company storage limited to 1GB per Owner user
On-line Feedback & User Forum Included
First 30 days is free trial!
Save 15%
$765/user/year
Unlimited Stories Boards & Sheets per company
Unlimited Collaborators (internal and external)
Unlimited Viewers per company
Total company storage limited to 1GB per Owner user
On-line Feedback & User Forum Included
First 30 days is free trial!

User Role Capabilities

Capabilities
Free 30 day trial
Invite collaborators
Create Ideas & Stories
View Ideas and Stories
Edit Ideas and Stories
Access Scout Searches
Create and Share Hints
Commenting
Manage Tags
Publish to Buffer
Owner Role
User with an owner role have full Stories capabilities. Owners are users in a subscribing Company.
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Viewer Role
Users with a Viewer Role can only view Stories created by Company Owners
No
No
No
Yes
No
No
No
No
No
No
Collaborator Role
Users with a Collaborator role are invited to edit individual Stories. Collaborators belong to any Company (internal or external).
Yes
No
No
Yes
Yes
Yes
Yes
Yes
No
No

Terms

  • Company Subscriptions are based on total number of users with Owner roles.
  • Total storage is based on total Company usage.  Company Subscriptions are limited to 1GB of file storage per Owner user.  Additional storage is available for purchase
  • Billing occurs upfront for monthly (via automated credit card-only) and annual subscriptions.
  • All Company Subscriptions are recurring but can be cancelled at any time. All purchases are final and no refunds will be available. Adding or removing Owner users during the term of a subscription will cause a one-time pro-rated credit or charge on your iPositioning account.

 

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