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We help marketing teams Build the Right Story and Audience.

Create a culture to continuously capture, organize, and share Original Story Ideas. Image a single place to ideate the right stories and social marketing.

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Capture, Organize, Share

Need to promote a blog. Want to start a conversation to help your customers. Share a story to increase awareness.

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WE HELP MARKETING CONSISTENTLY CAPTURE  STORYTELLING IDEAS.  WE CALL IT:  STORYING.

Storying is a process for marketing teams to quickly assemble original story ideas, narratives, and digital media into targeted social marketing.  Storying helps the team focus on answering the questions that build the right audience.  With iPositioning for Storing the team uses one framework to continuously capture, organize and share story-centric strategy and material for targeted social marketing.

  • Relate Story-centric Components, Story Persona, Social Networks
  • Plan using Two-way Google Calendar Integration
  • Collaborate with integrated Slack Communications

   Free Trial   

 

 

 

 

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…With Storying you design each story idea.

CREATE STORY PLAYBOOKS FULL OF IDEAS FOR CREATING THE RIGHT EMOTION WITH THE RIGHT AUDIENCE.

Relate and collaborate targeted narratives, media, and keywords. Scout the social networks and web for target context, message validation, and digital content. Attach digital media to enhance story emotion and actions. Schedule delivery with Buffer to publish and generate  social conversations.

  • Team publishing with Buffer
  • Organize teams with Google
  • Team communications with Slack events

   Free Trial   

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…For each target story audience.

TEST STORY CONVERSATIONS. QUICKLY ALIGN AND EVOLVE YOUR STORY PLAYBOOK AND MATERIAL.

With Story Personas and Buffer integrated, test and analyze social conversations and promotions across social channels. PowerUp your analysis of the story strategy and context with the published social results.

  • Analyze integrated Story Strategy and Social Analysis
  • Team discussions with & History Tracking
  • Orchestrate teams Social Marketing Actions

   Free Trial   

 

 

 

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With one place to create the right story ideas.

CREATE A CULTURE OF CAPTURING, ORGANIZING, AND SHARING ORIGINAL STORY IDEAS
Social marketing is the phenomenon that occurs when execution transforms from static content to continuous storytelling, experienced through social conversations without vendor contact. To execute social marketing with speed, consistency, and quality, stop creating stories with an ad hoc mix of  marketing tools, files, and unorganized process.

“iPositioning help us align our core messaging strategy to a sequence of stories we can tell the market. It’s making us more creative and more productive, and we’re seeing results in both the quality of the content we create and the engagement we see from customers and prospects.”

Ian Bruce, VP of Corporate Communications

Intralinks

“I love the way the iPositioning guides you to think through our targeting and social conversation strategy. I am very interested in evolving our marketing capabilities to measure the effectiveness our social positioning across different segments.”

Barry Murphy, SVP of Product Marketing & Strategy

X1

“Creating powerful positioning and social story content requires tight-knit collaboration with our clients. We have been needing an application for this, especially as content marketing becomes a higher priority for our clients.”

Karli Overmier, Vice President

Barokas PR

   Free Trial   

About Us

Build the right story and audience.



iPositioning was founded in 2013 with a mission devoted to helping B2B marketing teams create brilliant social marketing and stories. Our company is bringing together passionate marketing professionals, digital design talents, and amazing enterprise cloud software engineers to invent applications that marketing professionals use everyday to build audience and engagements.

Skills:

  • Create & Execute Story Marketing
  • Build & Market B2B Products
  • Cloud Computing Applications

 

David ButlerFounder & CEO / The Vision Guy / Twitter|LinkedIn

Team

Helping technologists and businesses achieve winning marketing and product positions. Creative, hands-on, technology marketing executive with extensive experience defining and implementing market and product positioning and strategy in leading and emerging B2B software technology companies.

Alan PotterCo-Founder & CTO / The Builder Guy

Team

Experienced software engineer with strength in adopting new technologies and critical problem solving. High technology application and software design, architecture and implementation for enterprise cloud applications, content management and databases, and software engineering.

 

Blog

iPositioning, a cloud software company devoted to helping marketing teams build the right story and audience.

#WeJust Attended Mass Innovation Nights #MIN74

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May 14th
David P. Butler
CMO,Marketing,Social Marketing Strategy,Story Design
0 Comments

iPositioning demo’d and was voted in to speak at Mass Innovation Nights #MIN74, held last night at the amazing  Mercedes Benz of Burlington.  Brilliant event and place to exhibit and experience the latest Design-in-Boston products!  http://mass.innovationnights.com/content/start-here Thanks to Bobbie Carlton @BobbieC and the entire @MassInno team we demonstrated our exciting solution to many attendees interested in […]

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#IJust Presented at ProductCamp Boston 2015

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ProductCamp  is an excellent collaborative, user organized unconference for product marketing and management people and conversations. I was lucky to have my topic voted in for the May 2, 2015 conference on “Executing Positioning, Messaging, and B2B Social Storytelling”.  I started my career in product management and marketing so I really enjoy this audience and […]

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Pricing

iPositioning for Storying is here! We are ready to help your marketing team create a culture for delivering original story ideas. Register now for a free trial.

15 Day Free Storying Trial
Free for 15 days
2 Storying Hours
2 Owners
Unlimited Story Personas per company
Unlimited Collaborators (internal and external)
Unlimited Viewers per company
Buffer & Google Calendar Integration
Total company storage limited to 100MB per Owner user
On-line Feedback & User Forum Included
Free trial is no obligation, no credit card
Monthly Storying Service
$1500/Month
8 Storying Hours
2 Owners - $75/add'l
Unlimited Story Personas per company
Unlimited Collaborators (internal and external)
Unlimited Viewers per company
Buffer & Google Calendar Integration
Total company storage limited to 1GB per Owner user
On-line Feedback & User Forum Included
Free trial is no obligation, no credit card
Save 15%. Annual Storying Service
$4000/Quarter
28 Storying Hours
2 Owners -$765/add'l
Unlimited Story Personas per company
Unlimited Collaborators (internal and external)
Unlimited Viewers per company
Buffer & Google Calendar Integration
Total company storage limited to 1GB per Owner user
On-line Feedback & User Forum Included
Free trial is no obligation, no credit card

User Role Capabilities

Capabilities
Free 15 day trial
Invite collaborators
Create Persona Sheets
View Persona Sheets
Edit Persona Sheets
Access Scout Searches
Create and Share Hints
Commenting
Manage Tags
Publish to Buffer
Owner Role
Users with an owner role have full create, edit, and publish capabilities. Owners are users in a subscribing Company.
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Viewer Role
Users with a Viewer Role can only view Story Personas created by Company Owners
No
No
No
Yes
No
No
No
No
No
No
Collaborator Role
Users with a Collaborator role are invited to edit individual Story Personas. Collaborators belong to any Company (internal or external).
Yes
No
No
Yes
Yes
Yes
Yes
Yes
No
No

Terms

  • Company Subscriptions are based on total number of users with Owner roles.
  • Total storage is based on total Company usage.  Company Subscriptions are limited to 1GB of file storage per Owner user.  Additional storage is available for purchase
  • Billing occurs upfront for monthly (via automated credit card-only) and annual subscriptions.
  • All Company Subscriptions are recurring but can be cancelled at any time. All purchases are final and no refunds will be available. Adding or removing Owner users during the term of a subscription will cause a one-time pro-rated credit or charge on your iPositioning account.

 

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