Helping B2B marketing teams create inspiring stories that customers love and share.


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How It Works

Need to promote a blog. Want to start a conversation to help your customers. Share a story to increase audience awareness.



iPositioning helps marketing teams quickly ideate authentic stories for their target audience. iPositioning provides marketers an active storying brief called a Story Scenario Sheet. Each Story Scenario Sheet captures target story narrative, media, and searches for target audience validation and insights.  Everyone collaborates and starts from a consistent understanding and target story scenario.

  • Write and Scout narrative strategy and content
  • Plan and Organize using Google Calendars
  • Slack team communications with integrated events








One place to collaborate targeted narratives, media, and keywords.  Scout the social networks and web for target context, message validation, and digital media. Attach any file, content, digital media to enhance understanding and marketing actions.

  • Idea sharing and content vetting with real-time collaboration
  • Brand – Agency teams with Owner, Collaborators, Viewers
  • On-demand, unified cloud with intuitive framework and storage



With iPositioning and Buffer integrated, evaluate and analyze content across your social media channels. Scale-up your content intelligence using real social connections.

  • Analyze Story strategy and social connections
  • Team commenting with integrated on-line discussions
  • Orchestrate content creation from a documented strategy





With Inspiring Story Creation and Teamwork

Digital marketing is the phenomenon that occurs when execution transforms from static content to dynamic messaging and storytelling, experienced through social conversations without vendor contact. To execute digital marketing with speed, consistency, and quality, stop creating messaging with an ad hoc mix of  marketing tools, files, and unorganized process.

“iPositioning help us align our core messaging strategy to a sequence of stories we can tell the market. It’s making us more creative and more productive, and we’re seeing results in both the quality of the content we create and the engagement we see from customers and prospects.”

Ian Bruce, VP of Corporate Communications


“I love the way the iPositioning guides you to think through our targeting and social conversation strategy. I am very interested in evolving our marketing capabilities to measure the effectiveness our social positioning across different segments.”

Barry Murphy, SVP of Product Marketing & Strategy


“Creating powerful positioning and social story content requires tight-knit collaboration with our clients. We have been needing an application for this, especially as content marketing becomes a higher priority for our clients.”

Karli Overmier, Vice President

Barokas PR

About Us

Build Inspiring Stories and Audience

iPositioning was founded in 2013 with a mission devoted to helping B2B marketing teams create brilliant content marketing. Our company is bringing together passionate marketing professionals, digital design talents, and amazing enterprise cloud engineers to inspire marketing professionals to deliver the right stories to the right audiences at the right times.


  • Create & Execute Positioning and Messaging
  • Outside-in, Content Marketing
  • Build & Market B2B Products
  • Cloud Computing Applications


David ButlerFounder & CEO / The Vision Guy / Twitter|LinkedIn


Helping technologists and businesses achieve winning marketing and product positions. Creative, hands-on, technology marketing executive with extensive experience defining and implementing market and product positioning and strategy in leading and emerging B2B software technology companies.

Alan PotterCo-Founder & CTO / The Builder Guy


Experienced software engineer with strength in adopting new technologies and critical problem solving. High technology application and software design, architecture and implementation for enterprise cloud applications, content management and databases, and software engineering.



iPositioning, a cloud services company, devoted to helping B2B marketing teams build inspiring stories with amazing alignment and teamwork.

Marketing, We Have a Problem Here


#IJust presented at the Boston Marketing Technology Group July 9 Meetup at the Microsoft New England Center in Cambridge, MA.  This is always a great place for a meet up!  And thanks to Rick Kollmeyer the meetup leader and organizer for a excellent event #BMTG3. My talk, “Marketing, We have a Problem Here”, focused on some of the holes and […]

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#WeJust Attended Mass Innovation Nights #MIN74

May 14th
David P. Butler
CMO,Marketing,Social Marketing Strategy,Story Design

iPositioning demo’d and was voted in to speak at Mass Innovation Nights #MIN74, held last night at the amazing  Mercedes Benz of Burlington.  Brilliant event and place to exhibit and experience the latest Design-in-Boston products!  http://mass.innovationnights.com/content/start-here Thanks to Bobbie Carlton @BobbieC and the entire @MassInno team we demonstrated our exciting solution to many attendees interested in […]

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